About Toro
Building the future of contractor-homeowner relationships with technology that just works.
Our Mission
Toro was built with a simple goal: to create a single, unified platform for contractors and homeowners to manage their projects, communicate in real-time, and handle payments — all without the friction of juggling multiple tools.
Born from years of experience at TotalHousehold Pro, our team understands the pain points of the contracting industry. We've built Toro to solve the problems we lived with every day.
Management Team
The people behind Toro
Jeff LaCava
CEO / Founder
CEO of TotalHousehold Pro for 13 years
20 years of Alternative Investment Asset Management experience in the hedge fund industry
Siva Gannavarapu
CTO / Founder
CTO of TotalHousehold Pro for over 8 years
15 years as a technology leader with expertise in Server Architecture, Node.js, AWS, security, app development
Shamik Cholera
Managing Director — Investor Relations
20 Years of Experience in Sales & Marketing within the Financial Industry
FX, Hedge Funds, ETFs, Passive Currency Overlays, Corporate Client Relationships
Nicole Mastromarco
Managing Director — Marketing
Digital Marketing Manager of TotalHousehold Pro for 3 years
5+ years of Marketing experience with a focus on social media, email, content creation and design
Sean Corcoran
Managing Director — Product Development
20+ Years of Experience in Engineering Management and Software Development
Product Development, Information Architecture, Innovation and Technical Excellence
Our Values
The principles that guide everything we build
Trust & Transparency
We believe in building relationships based on trust. Every feature we ship is designed with transparency in mind.
Speed & Simplicity
We obsess over reducing friction. Our platform is fast, intuitive, and built for people who don't have time to waste.
People First
Every line of code we write serves real people — contractors and homeowners — who depend on us daily.